Running a profitable, in demand, and value providing small business is no easy task. There are operations to watch over, finances to control and customers to keep happy. So it’s no surprise that one of the most important parts of building and growing a small business, marketing, is often pushed to the back burner by mistakenly focusing all your attention on putting out the day to day fires that come along with doing business in todays age.
So what’s the solution? Well seeing as you can’t do everything, the key is to focus on the highest value marketing activity for your business. The one that will provide the greatest returns, happiest customers, and position your business as the best in your market. And that strategy is content marketing.
Focus on the best and ignore the rest. This simple motto may actually be the answer to your busy, overworked, and stressed out business self.
So with all that said, how can you get started using a content marketing strategy in your small business, and do it as early as today?
1. Find Your Channel
A simple task performed consistently will outperform even the most complicated marketing funnels used randomly or given up on completely when the eventual overwhelm and frustration kicks in. So the key is to start small, and build from there. And this means focusing on one channel and mastering it before moving on to the next shiny object.
When it comes to finding the best content channel for your business the key is to take a look at your target market and try to find the one that best aligns with their content consumption habits. Does your audience read blogs, listen to podcasts, or watch videos? And where do they like to do this? On social media? Through email? Or by stumbling across it on their favourite websites?
The key though is to find the channel you feel most comfortable on so you’ll stay consistent and committed to your content marketing strategy.
2. Find Your Voice
Once you’ve found your channel it’s time to find your voice. And this means identifying you or your businesses unique selling proposition, or in simple terms, what makes you better or different from the competition.
A common myth is that you need to be funny or entertaining or produce Hollywood style content that rivals the pros. But this simply isn’t the case. The main thing to focus on is value, and ensuring that your content helps, educates, and informs your market. Your customers don’t require that level of content sophistication, but they do require answers to their questions, and solutions to their problems. So focus on providing value, and being yourself which together provide an unequaled level of authenticity and connection.
3. Find Your Frequency
So just how much content is enough?
Well like most things in business and in life, you get back what you put into it, so the more time, money, and energy you’re able to dedicate to your content marketing strategy the greater and faster your returns will be. But there’s something even more important than just pumping out as much content as you can, and that’s focusing on being consistent. Because consistently and regularly producing content over time works just like compounding interest by building up your audience, increasing your perceived level of expertise, building massive trust, and creating a content database that will continue to provide value for months and years to come.
So the key here is to find the right level of frequency for you and your business, and then do your best to stick to it, whether this is once a week, or once a month, though once a week is a good place to start. And don’t forget to always focus on quality over quantity. And when you do you’ll being to build up an incredible foundation of content that will make marketing and growing your business faster, easier, and more profitable than ever before.
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