Just because the world has slowed down during COVID-19 does not mean you have to do the same with your marketing plan. This is the time to press on, so that your brand is the one that stands out from the crowd.
It is easy if you just make a few alterations to the execution of your marketing plan.
Dr Khyati Shetty, Head of School — Business and Humanities & Lecturer, lists out ways to adapt using content marketing strategies during the pandemic.
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