“It honours those people who has changed the world. Some of them are living. Some of them are not. But the ones who aren’t … as you’ll see … that if they ever used a computer, it would have been a Mac.”
When Steve Jobs came back to Apple 1996, the company was in a horrible state. It had to be rebuild, rebranded and reinstated in peoples minds —what Apple was about and what they stood for.
And so in 1997 they started the “Think different” campaign and that made an allmost miraculous turnover.
Since then Apple has skyrocketed!
Enjoy graphics, videos and marketing products— all produced on a Mac —here: